|
"The magic of GM
Photographic"
By Wayne D. Guinn
Same guy, same
car... different engine?
|
|
|

When the 1969 brochure was first
released, .the base V8 was the 327 as pictured above. Later in the production year, the
327 was phased out and the 307 phased in. |

A little Graphics Department magic
helped make the transition to the 307 very simple. This "re-touched" photo was
incorporated into the revised 1969 brochure. |
|
|
1969 Camaro Brochure ODDITIES... |
|
|
When the 327 gave way to the 307 as the base Camaro V8, updating of
the brochure became necessary. Changing the text was easy, but what about the photos?
Rather than go through the expense of creating a completely new
brochure, Chevrolet called upon the talents of the Graphics Department.
Keep in mind... The graphic alterations they made to the brochure
photos were done without the aid of computer assisted programs. Manual air brush
techniques and overlays were utilized very effectively and economically.
The graphics department also gave support to Chevrolets "Design
Group" by reworking photos to find pleasing colors and graphic designs. Various color
combinations and stripes were experimented with, some made it to production... some did
not. |
|
|
Here's a few more examples of some very
cool work... |
|
|
Below is the '69 Z/28 as it
appeared in the
1st version (D-67140) of the '69 brochure. Notice the narrow '68 type spoiler
and how the emblem extends outside the stripe on the trunk lid... |
Again below, the '69 Z/28.. but
now from the D-67140 R-1 revision of the '69 brochure. Notice how the rear stripe is wider
and the emblem is within the stripes boarders... (See detail in
photo below). Also, note the addition of the ZL2 hood
(See pop quiz on hood below). |
|
|
 
|
 
|
|
|

Quiz Time...
What's wrong with this picture?
Did someone forget to place
the 302 emblems on the hood???
There must be a lesson in
this somewhere... Could it be this?
When restoring your Camaro to factory specs, don't rely solely
on the literature... Not even Chevrolet literature!!!
Variations occurred throughout the 1969
model year just as they did the previous two years.
Therefore... Play it safe, restoration work is expensive, avoid costly mistakes by
consulting with the Camaro Research Group (CRG).
If you're not sure about a part change, stripe color or what originally came with your
car... the CRG can help you out!
So far, we've seen four variations
from the "norm" on the Z/28 alone.
- Narrow spoiler. Although, the
narrower '68 type spoiler did appear on some early '69 cars, the majority of production
cars came through with the full width spoiler.
- Rear stripe size variation. Simply a
graphics department faux pax.
- Trunk lid emblem placement. Even though
the emblem location is the same in both brochures it appears to be drastically different
because of the stripe width. The narrower stripe width places the emblem partially outside
of the stripe, while the wider stripe shows the emblem within its borders.
- Emblem-less ZL2 hood. The "Special
Raised Panel Hood" (RPO ZL2) was "applied" by Chevrolet Graphics
department and the lack of the 302 emblems was simply an oversight.
|
|
|
The bottom line is this... |
|
|
The
graphics department was good... R-E-A-L good. However, many informational and
graphic inaccuracies ended up in the literature...
Some resulting
from a lack of interdepartmental coordination, while others were symptomatic of the
inability to keep up with the constant evolution of the production vehicle...
It didn't
matter much back then. As a buyer, you ordered what you wanted and it came through as
production would have it.
It's now
in retrospect, that we scrutinize every aspect of the literature and find these little,
sometimes amusing, but always confusing details.... |
|